Getting the Most out of OnlyFans’ Pay-per-View Feature

Jason Fischer

• 9 min read
Getting the Most out of OnlyFans’ Pay-per-View Feature

We are living in times where traditional 9-5 jobs have given way to unconventional income sources, and platforms like OnlyFans are becoming prominent fixtures in the earning landscape.
You may already be a part of this revolution, or perhaps you're contemplating whether to step onto this lucrative bandwagon.

But one looming question is:
How do you maximize your earnings on OnlyFans without charging an initial subscription fee?

The answer is simpler than you might think.

Embrace the power of the Pay-Per-View (PPV) feature.

This guide is your map to navigate the lucrative landscape of OnlyFans, where a larger following doesn't necessarily require a subscription fee.

What is PPV on OnlyFans?

Pay-Per-View (PPV) on OnlyFans is a feature that allows creators to send private, locked messages that contain premium or exclusive OnlyFans content. This content is not accessible to the general public but only to those fans or subscribers who pay to unlock and view it.

Think of it like a tower viewer, a pay-per-view binocular stand, or a coin-operated telescope at a tourist spot. In all these instances, the viewer is paying to see something others cannot view for free.

The exclusive content can range from behind-the-scenes glimpses and personalized messages to specialized tutorials or explicit OnlyFans content that caters to fans with specific interests. By restricting access to this type of content and attaching a paywall to it, creators are able to create a sense of scarcity and heightened value, which incentivizes their fans to pay to unlock the content they desire.

The PPV fees and the exclusivity of the content are closely related. The content creators often base the PPV rates on how exclusive their material is. The value of the material to loyal fans increases as its uniqueness, specialization, or difficulty in finding it increases. This perceived value justifies a higher PPV charge.

Conversely, a lower PPV cost can be acceptable for less unique content that is easily accessible on other channels. Creators should find an appropriate balance between providing exclusive content and charging enough for it so that the PPV fees correspond with its worth.

What is the Price Range for PPV on OnlyFans?

Initially, OnlyFans did not set a cap on PPV charges, allowing creators to determine their own rates. Some creators saw this as an opportunity to drive their prices up, charging as high as $70, while others preferred to keep things more affordable, pricing their content as low as $20.

However, following user complaints, OnlyFans implemented a price range for PPV content, setting the maximum at $50 and the minimum at $3.

Creators typically send high-quality exclusive content to their subscribers and often charge between $10 and $20 for PPV.

The content, while often sensual in nature, is not restricted to that genre alone. You can successfully conduct business on this platform by sending pictures of any object, even something as mundane as your favorite shirt, pair of pants, or socks.

Determining Your OnlyFans PPV Pricing

Determining an appropriate price for your PPV content requires careful consideration of various factors that impact the perceived value of your content.

  • Type of Content: Videos typically command higher PPV fees than photos due to their perceived higher value. More explicit or fetish OnlyFans content can often be priced higher than standard or teasing images due to their shock value and niche appeal. Fresh content is valued higher than recycled media.
  • Fan Preferences: Loyal fans and big spenders are often ready to pay more for VIP access, whereas newer subscribers may be less willing to pay. Highly engaged superfans can be offered exclusives at premium prices. Use Supercreator’s CRM profiles to track fan details for strategic PPV pricing.
  • Level of Customization: Generic content sent to all fans is valued less than personalized content. Highly customized content, like personalized video ratings or specific scenarios, commands top-tier pricing due to its uniqueness.
  • Production Quality: Professionally produced content with high production quality allows for higher pricing. Well-shot and captioned content is more valuable than impromptu, low-effort posts. Exclusive items bought for a shoot add value through production costs.

However, if you're new to OnlyFans or have never experimented with PPV before, it might be challenging to determine the right price for your OnlyFans content. Here are some general guidelines based on typical pricing from top creators:

  • Photos: Non-nude or teasing photos can be priced at $3 to $5, while explicit or nude OnlyFans photos can be priced between $5 to $15.
  • Photo Sets: For 10+ photosets, creators typically charge between $10 to $25.
  • Videos: Shorter 30-second to 1-minute clips usually go for $5 to $15, while longer 5- to 10-minute videos can be priced between $10 to $25. The price range for 10- to 20-minute videos is usually $15 to $50; for videos over 20 minutes, creators typically charge between $25 to $75+.
  • Audio: For audio clips, the typical pricing is between $5 and $15 for 30-second to 5-minute clips and between $10 and $25 for longer recordings of 10–20 minutes.
  • Texts/Written Content: For written content, creators usually charge between $5 to $20 for 500+ word stories, while interactive erotic stories can be priced higher at around $10 to $30+.

It's important to note that these prices should be considered general guidelines, not fixed rules. As a creator, you can experiment with higher and lower price points to find the optimal pricing based on your fans’ responses.

Some creators make the mistake of setting all their PPV prices too low, leaving potential revenue on the table, while others overprice their content and get few sales. The trick is to strike a balance between price and value. To find the sweet spot for your PPV content pricing, start cheap, test out higher prices little by little, and listen to your fans.

How to Sell More PPVs on OnlyFans?

Now that you have a better understanding of the pricing structure for PPV content on OnlyFans, how can you actually sell more of it?

Here are a few tips to help you improve your PPV sales and make more money with OnlyFans:

Use ONLY Your Top Content

When it comes to PPV content, quality trumps quantity. Your goal should be to offer your audience the best OnlyFans content you've produced. This increases the perceived value of the content and instills a sense of exclusivity since your top-tier material will not be readily available on other platforms.

Compelling, high-quality content is more likely to generate sales and encourage fans to return for more. Therefore, curate your PPV offerings with a discerning eye, ensuring that every photo, video, or written content you offer is up to the mark. Whether it's the production quality, the uniqueness of the content, or its relevance to your fans, make sure it's your top-tier work.

Remember, your PPV content should feel like a VIP experience for your fans. This means it needs to be noticeably different and unique from your standard posts. Fans should feel like they're getting something special, and the best way to achieve this is by offering only your top content behind the paywall.

Use a Second Account

This account should be free for users to subscribe to, thus serving as a promotional platform for your primary paid account. While the content on the free OnlyFans account should not match that of the paid account in order to maintain fairness to your paid subscribers, it can be used to give potential subscribers a taste of what they can expect if they choose to pay.

Promote Your Paid Account on the Free One

Give potential subscribers a preview of what they're missing out on. Share snippets, teasers, or previews of the content available on your paid account.
If users are intrigued by what they see on your free account, they are likely to be willing to pay for more on your paid account.

Engage with Your Followers on the Free Account

Take advantage of the interest that users who follow your free account have shown. Engage with them, respond to DMs, make regular promotional posts, or even stream promotional content. These activities can encourage followers to subscribe to your paid account to gain more access to you.

Remember, even if some followers choose not to subscribe to your paid account, they may still tip you or pay for individual content on your free account, thereby contributing to your overall revenue.

Personalized Messages: Make a Lasting Impact!

When you send tailored and unique messages to your subscribers, it helps to create a sense of individual recognition and value. This attention to detail can make a huge difference in how subscribers perceive you and your content.

It's not just about promoting your latest PPV content but about nurturing a genuine relationship with your subscribers.
To achieve this, your personalized OnlyFans messages shouldn't always be sales pitches.

Instead, mix in casual conversations, flirty banter, and personal insights.

As a result, your subscribers will feel more connected to you, making them more likely to purchase your PPV content and continue supporting your work.

Craft Impactful and Engaging Text

This goes beyond just your PPV message; it includes your captions, post descriptions, and any written communication with your fans.

Your text should enhance your visual content, add context, and create excitement.

Be clear and specific about what your PPV content includes and why it's worth purchasing.

Tease your audience with tantalizing descriptions, making them eager to see what's behind the paywall.

Moreover, incorporate a personal touch, making your fans feel seen and valued. This could be as simple as including their name in a message or responding to specific comments they've made.

Think Before You Price

Avoid the temptation to charge too much too soon, as this can deter potential buyers. Instead, start with affordable prices and gradually increase them as you build your fan base and prove the value of your content.

Consider creating bundles or tiers of offerings, as this allows you to cater to a range of budgets and increases the likelihood of repeat purchases. Also, consider introducing discounts or special offers for loyal fans or high-volume buyers.

Pay attention to your fans' responses to your pricing strategies and be ready to adjust accordingly.

Create a Tip Menu for Your Page

A tip menu on OnlyFans can be an excellent tool to diversify your earnings and allow your fans to interact with you uniquely.

Consider including various content or interaction options at different price points when creating a tip menu.

Here's an example of how you might structure your tip menu

Promote Your PPVs on Multiple Platforms

You can't just create PPV content and expect sales to roll in. You need to promote it actively across all your platforms.

  • Create teaser posts to generate excitement and anticipation leading up to the release of your PPV content.
  • Share sneak peeks or behind-the-scenes footage on your free account or social media.
  • Send personalized messages to fans who have previously purchased PPVs from you.
  • Collaborate with other creators to tap into their fan base and reach a wider audience.

To set yourself up for five-figure months, you must begin advertising your key releases well in advance. A week or two of promotion is good.

Promote your most popular PPV content on weekends or other events when fans have more free time and disposable cash. You should also take notice that it is only accessible for 24-48 hours to create a sense of scarcity.

Another ultra-effective tip for promoting your OnlyFans is to use other social media platforms related to OnlyFans. One great choice is ModelSearcher.com.

ModelSearcher.com is a platform geared towards helping content creators like you grow their fan base. Think of it as social media for OnlyFans, where you can advertise your content, interact with potential subscribers, and ultimately redirect them to your OnlyFans page.

ModelSearcher.com allows you to upload your pictures, videos, and text content at no cost, making it an excellent tool for promoting your OnlyFans PPVs. It allows users to search for creators based on specific interests, increasing the chances of attracting subscribers who are genuinely interested in your content. 

You can even post your old PPVs there to bring in new subscribers and generate additional revenue.

Don’t Overload Fans With PPVs

Bombarding your fans with too many PPVs may come off as overly aggressive and could potentially overwhelm them, causing them to lose interest.

Striking the right balance is key.

Space out your PPV promotions over time, giving fans a breather between new content releases. Think about the frequency of your PPVs not just from a revenue perspective but from a fan experience standpoint.

Create a content calendar and stick to it, ensuring a steady flow of fresh content without overwhelming your fans with too much at once.

Remember, less is sometimes more. It's better to have fewer, high-quality PPVs that your fans look forward to rather than a constant barrage of content that dilutes their enthusiasm.